Ideas
“Call us and we’ll introduce you to your consumer.”
Joanne Jensen, MS
Founder and Principal
Joanne Jensen founded Ideas after 10 years of experience in new product development for companies such as
The Gillette Company, Unilever and Ocean Spray Cranberries, Inc..
As an engineer, Joanne understands the manufacturing environment. As a sensory scientist, she designs studies that focus on the five senses—taste, touch, sight, sound, smell. As a consumer researcher, she observes and records people’s behavior with products.
Joanne skillfully coordinates, and easily communicates, between all members of a consumer research project team.
Joanne oversees entire sensory and consumer research projects, or will act as a project manager on behalf of a company on one or more segments of a project.
Joanne received her MS in Food Science from the University of Missouri, Columbia and her BS in Chemical Engineering from the University of Massachusetts, Amherst. She is a member of Qualitative Research Consultants Association, Institute of Food Technologists and The Sensometrics Society.